《人民日报》是我国最重要的主流媒体之一,改革开放后的三十三年间,《人民日报》始终坚持走在时代前列,在广告创意表现上有其特性成就。本文从《人民日报》的广告内容、设计创意、版面设计、表现手法等方面的特色,并阐述其在创新求变方面的表现。 “People’s Daily” is one of the most important mainstream media in our country. During the 33 years since the reform and opening up, “People’s Daily” has consistently adhered to the forefront of the times and has its own characteristic achievements in the creative performance of advertising. This article from the “People’s Daily” advertising content, design creativity, layout design, performance practices and other aspects of the characteristics, and explain its performance in innovation and change.