我国1994年10月27日开始施行的《广告法》,15年来一直没有作过修改。对出现的新情况和问题已经难以规范。如名人代言广告处于我国法律监管的真空地带。广告,广告就是从字面上就可以看出是广而告之的意思,一个企业和企业的产品向消费者介绍自己,就好选择好的广告代言人。一个知名度高的代言人更容易吸引大众消费者的眼球。所以广告主就会花大价钱去请一些名人来作代言。名人效应包括 The “Advertising Law”, which came into effect on October 27, 1994, has not been revised in the past 15 years. It is hard to regulate new situations and problems that arise. Such as celebrity endorsements ads in the vacuum of legal regulation in our country. Advertising, advertising is literally you can see is the meaning of advertising, a business and business products to consumers introduce themselves, just choose a good advertising spokesman. A well-known spokesperson is more likely to attract the attention of mass consumers. So advertisers will spend big money to invite some celebrities to speak. Celebrity effects include