在中国足球终于如愿以偿地闯进世界杯之际,从1992年开始启动的中国足球改革也整整走过了10年历程。十年,中国足球滚出了一个大市场中国的足球市场有多大?是个很难回答的问题。原因是对诸多的市场构件无法做出精确的统计。比如5年前,三位中国最知名的评估大师对上海“申花”的无形资产评估,做了价值11亿的结论时,曾引起一片哗然。如果现在对价值明显高于“申花”的“八一”或“中超”之类的品牌进行评估。会是多少呢?再如足球彩票和与之相关的消费市场,还有“两本账”的俱乐部等等,都是很难甚至无法统计的。所以,我们还是从已知的资料中,来窥视一下现实的或潜在的足球市场。 At a time when Chinese football finally got into the World Cup, China’s soccer reform, which started from 1992, has gone through 10 years. Ten years, Chinese football out of a big market China’s football market is how much? Is a difficult question to answer. The reason is that many market components can not make accurate statistics. For example, five years ago, when the three most famous appraisers in China evaluated the intangible assets of Shanghai and Shenhua, they made an uproar when they concluded the value of 1.1 billion. If the value is now significantly higher than “Shenhua ” “Bayi ” or “Super ” like the brand to assess. How much will be? Another example is the football lottery and related consumer markets, as well as “two books ” clubs, etc., are difficult or even not statistically. So, we are still from the known information, to peek at the real or potential football market.