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在泛娱乐时代的背景下,跨年大战已成为各电视台全力厮杀的一块重地。从2005年湖南卫视首开跨年演唱会之先河后,越来越多的电视台加入了硝烟四起的跨年争夺战。拼明星、比资源、秀人气,每家电视台都想在跨年这个节点上突出重围,扩大影响力。但在褪去明星、热闹、实力等外衣之后,跨年节目的同质化、恶性化竞争等“内伤”已经显现。愈演愈烈的跨年争夺战背后,凸显的其实是电视节目创意的缺乏。如何把握跨年这一黄金档口,于喧嚣
In the context of the pan-entertainment era, the New Year’s Eve campaign has become a major force in all television stations. From 2005 Hunan Satellite TV first New Year’s Eve concert, more and more television stations joined the smoke of New Year’s Eve battle. Spelling stars, more than resources, show popular, every television station would like to highlight the new year on this node, to expand influence. However, fading star, lively, strength and other outerwear, the New Year’s program of homogeneity, vicious competition “internal injuries ” has emerged. Behind the fierce fighting New Year’s Eve, the highlight is actually the lack of creative television programs. How to grasp the New Year’s Eve gold stalls, in the noisy