最近,沉寂了一段时间的掌上电脑市场又起波澜。近日起,由加拿大籍著名相声演员——大山出任形象代言人的“好记星”英语掌上电脑广告,开始出现在中央电视台黄金时段。国际友人大山在内地良好的观众缘,使“轻松学英语”的概念被消费者高度认可,也在业界引起飓风般的轰动。一些掌上电脑生产企业纷纷打电话向央视广告部咨询,希望也能够尽快在央视跟进广告,借助央视树立自身品牌形象。 Recently, the handheld market, which has been quiet for some time, has seen another wave of waves. Recently, the advertisement of “Hutchison Star” English Pocket PC, which is made by famous Canadian comic actor Dashan as the image spokesman, began to appear on prime time of CCTV. International friends mountains in the Mainland a good audience, so that “easy to learn English,” the concept of highly recognized by consumers, but also in the industry caused a hurricane-like sensation. Some handheld computer manufacturers have called the CCTV Advertising Department, I hope we can follow up ads in CCTV as soon as possible, with the help of CCTV to establish its own brand image.