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研究对文化部认定的动漫产业62个“弘扬核心价值观计划项目”进行了问卷调查,验证了“二元创新精神—产品效用—践行核心价值观”的理论框架,进一步探明了动漫研发团队与消费者之间价值观传递的内在联系,为动漫产业健康发展提供了理论与实证依据。
The research carried out a questionnaire survey on 62 projects of “promoting core values” approved by the Ministry of Culture and verified the theoretical framework of “dual innovation spirit - product utility - practicing core values” and further proved The inner linkages between the values of animation R & D team and consumers provide the theoretical and empirical basis for the healthy development of animation industry.