汽车召回是把双刃剑。一方面,企业需要投入较大的成本建立、健全履行汽车召回的系统;另一方面,汽车召回也将促进企业不断提高产品内在质量,建立完善信息管理体系,提高客户服务质量,最终提高客户满意度和企业竞争力。一旦出现汽车缺陷事件,对企业而言,很可能引发媒体危机、形象危机、信誉危机,企业形 Car recall is a double-edged sword. On the one hand, enterprises need to invest a greater cost to establish and perfect the system of performing car recall; the other hand, car recall will also promote enterprises to continuously improve the intrinsic quality of products, establish and improve information management system, improve customer service and ultimately improve customer satisfaction Degree and business competitiveness. In the event of a vehicle defect, it is likely to cause media crisis, image crisis, credit crisis, corporate shape