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电视节目伴随几代人的成长,见证了时代的变迁,是合家共赏、培养家庭成员情谊的重要工具。但是,我国电视媒体在不断的变化发展中,出现了较为严重的过度化现象,娱乐化、低俗化节目泛滥,严重阻碍了社会的稳定及青少年价值观的培养,同类型节目扎堆放映使得受众选择空间受到限制,不利于电视媒体多元化目标的实现,过度的广告植入让消费者大呼上当,“是看节目还是看广告”成为众多受众迷惑的问题。如何有效抑制电视节目设计包装的“过度化”问题,重新让电视媒体回归规范化、
With the growth of several generations of television programs, witnessing the changes of the times, it is an important tool for bringing together family members and cultivating friendship among family members. However, in the constant change and development of our country’s television media, there have been serious over-tendencies. The proliferation of amusement and vulgar programs has seriously hampered the stability of society and the cultivation of young people’s values. The screening of programs of the same type has made audiences choose space Limited, is not conducive to the realization of the diversification of the television media, excessive advertising implanted so that consumers shout, “is to see the program or advertising ” has become the problem of many audiences confused. How to effectively curb the television program design packaging “over ” issue, re-let television media regularization,