“冬天卖的雪糕,延续到线下的在线游戏,漫画大国日本,总有些另类的营销好点子。”所有企业都有一个共同的梦想,那就是使自己的产品博得消费者青睐。但是在与众多其他商品竞争的情况下,要想抓住消费者眼球,并不是件容易的事,一般的营销手法已经不起作用。日本《东洋经济周刊》介绍的几个另类主题营销案例或许值得借鉴。尤其对于国内多数规模不大、目前略处劣势的公司来说,“另类”一把没准就后来居上啦! “Ice cream sold in the winter, continuing online games online, manga comic Japan, there are always some good marketing ideas. ” All businesses have a common dream, that is, to make their products won the favor of consumers. However, in the case of competition with many other products, it is not easy to grasp the eye of consumers, and the general marketing tactics have been ineffective. Japan’s “Oriental Economic Weekly,” introduced a few alternative themed marketing case may be worth learning. Especially for the majority of small size, the current slightly disadvantaged companies, “alternative ” one may not come on top of it!