伴随着中国出版产业化的进程,伴随着图书商品化程度的提高,伴随着图书发行的市场化,图书出版营销活动作为市场经济条件下书业出版发行的一个必然结果,越来越受到出版社的重视。毫无疑问,伴随分销市场的开放,出版也和其他行业一样,步入了营销时代,这里再没有政策的保护,也失去了侥幸和万幸,任何守株待兔和滥竽充数的出版行为都将成为历史。如 Accompanying the process of industrialization of publishing in China, along with the improvement of the commercialization of books, along with the marketization of book distribution, the book publishing and marketing activities, as a necessary result of book publishing and publishing under the conditions of market economy, have been increasingly accepted by publishing houses The importance of. There is no doubt that with the opening up of the distribution market, publishing, like other industries, has entered the marketing era. There is no policy protection, no luck and fortunate, and any publication that takes root and wait for no exception will become history. Such as