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近年来,“互联网+”战略的深入实施以及消费者旅游消费习惯的变化,给邮政旅游市场的开发带来了冲击。面对这一趋势,邮政应主动利用数字化、智能化、网络化等手段来创新服务。利用信息技术升级现有景区服务产品。近年来,随着智慧景区建设的不断深入,原来与门禁配套的纸质门票逐渐被电子门票所取代。所以,邮政应顺应“互联网+旅游”这一新趋势,依托AR技术,增加
In recent years, the in-depth implementation of the “Internet +” strategy and changes in consumer spending habits have impacted the postal tourism market. Faced with this trend, postal should take the initiative to use digital, intelligent, networked and other means to innovate services. Use of information technology to upgrade the existing scenic area service products. In recent years, with the continuous deepening of the building of intelligent scenic spots, the paper tickets originally matched with access control have gradually been replaced by electronic tickets. Therefore, the post should comply with the new trend of “Internet + Travel”, relying on AR technology to increase