语言是民族文化的重要组成部分,特定的语言受到特定民族文化的影响。作为广告内容中最重要的载体——广告语言,其必然被民族文化潜移默化地影响着。本文在阅读相关文献后总结出广告语言创作的三大技巧:注重语言技巧和修辞技巧的结合;广告语言要实事求是;广告语言要“接地气”。 Language is an important part of the national culture, and the specific language is influenced by the specific national culture. As the most important carrier of advertising content - advertising language, it is inevitably influenced by the national culture subtle. After reading the relevant literature, this article summarizes three major techniques of advertising language creation: focusing on the combination of language skills and rhetorical skills; advertising language to seek truth from facts; and advertising language to “ground gas.”