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在林州市进行“九亿农民健康教育行动”试点传播学研究工作 ,在为期两年的干预研究中 ,两个试点村“行动”节目收视率分别达到了 79 88%和 66 57% ,明显高于对照村 ;两村居民卫生知识知晓率比干预前分别提高了 66 3 0 %和 3 8 52 % ,卫生行为平均形成率比干预前分别提高了 1 9 55%和 1 0 64 % ;干预村居民卫生知识知晓率和卫生行为形成率明显高于对照村。
In Linzhou City, the “900 Million Farmers Health Education Action” pilot communication research work was conducted. During the two-year intervention study, the ratings of the “action” programs of the two pilot villages reached 79 88% and 66 57%, respectively. Compared with the control villages, the awareness rate of health knowledge among the residents in the two villages increased by 66.30% and 38.52% respectively before intervention, and the average formation rate of health behavior increased by 1955% and 1064% respectively before intervention; The village residents’ awareness rate of health knowledge and the formation rate of health behaviors were significantly higher than that of the control villages.