在企业在海外发展中善用外交资源,可以发挥凭一己之力无法起到的作用对于现代企业来说,公关是实现企业利益的一项不可或缺的经营活动。而跨国公司无一例外,把利用外交资源作为公关的一个核心组成部分。和中国企业相比,跨国公司利用这一资源的技巧非常娴熟。2000年我作为CEO到GE学习,了解到GE有一个政府 In the overseas development of enterprises in making good use of diplomatic resources, can play its own power can not play a role For the modern business, public relations is to achieve business interests as an indispensable business activities. And multinationals, without exception, make use of diplomatic resources as a core component of public relations. Compared with Chinese enterprises, multinational corporations are very adept at using this resource. In 2000 I came to GE as CEO to learn that GE has a government