病因之一轻视毫无疑问,轻视中国市场是雅虎这个“乡巴佬”(yahoo中文意思)所犯下的最致命的错误。我们可以从以下摘自一家台湾媒体2000年的报道中看出雅虎在进入中国时制定策略的历史背景。雅虎自从在台湾设立分站后,对大中华市场一直野心勃勃,在并购台湾排名第一的入口网站— One of the causes of contempt No doubt, underestimate the Chinese market is the most deadly mistake Yahoo made this “country bumpkin” (yahoo Chinese meaning). We can see from the following article from a Taiwanese media in 2000 that the historical background of Yahoo’s strategy when it entered China. Yahoo since the station set up in Taiwan, the Greater China market has been ambitious in the acquisition of Taiwan’s number one entrance website -