论文部分内容阅读
REDA公司于1865年成立于意大利比埃拉(Biella)地区,至今已成为世界高档男装成衣布料领域杰出的供应商之一,主要设计、生产、制做品质上乘的纯羊毛布料,其中75%的产品销往海外。早在十余年前,REDA的羊毛织品就登陆中国市场,并于2002年在上海正式成立办事处,主要服务于中国客户。REDA在中国的策略是通过为国内男装品牌提供国际顶级面料以及最新的流行信息,实现共同发展。2006年,REDA为中国市场提供了135,000米的羊毛织品,并且自从进入中国市场,每年销量都稳定增长。
Founded in Italy in 1865 in the Biella region of Italy, REDA has become one of the world’s leading suppliers of high-end menswear garments. The company designs, manufactures and produces high-quality pure wool fabrics, of which 75% are Products are sold overseas. As early as ten years ago, REDA wool fabrics landed on the Chinese market and officially established an office in Shanghai in 2002, mainly serving customers in China. REDA’s strategy in China is to achieve common development by providing domestic menswear brands with international top fabrics and the latest popular information. In 2006, REDA provided 135,000 meters of wool fabrics to the Chinese market, and since entering the Chinese market, sales have steadily increased each year.