广告人是被客户支付薪水,要求做东西给大众看的。不但大众要看得懂,还要引起他们的兴趣,主动传播给更多的人看。广告≠Myself我的团队里曾经有一个文案。男生,很有思想。但平时话很少,也比较少跟团队里其他成员交流。他写出来的文字有些时候我很喜欢,真的很棒,但有些时候却很难理解。所谓的难理解并不是因为太高深,而是不知道有这么多种说法他为何偏偏要挑大家在日常生活里没有洞察的这一种,或者是读了 Advertisers are paid by clients, asking for something to be seen by the public. Not only the public to understand, but also arouse their interest, take the initiative to spread to more people to see. Ads ≠ Myself There was a copy in my team. Boys, very thoughtful But usually less words, but also less with other members of the team to communicate. The text he wrote sometimes I really like, really good, but sometimes it is difficult to understand. The so-called difficult to understand is not because it is too deep, but do not know there are so many reasons why he chose to pick everybody in this daily life without insight, or read