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我国市场经济体制的确立,使得中国步入一个新的商品社会阶段,而中国现阶段的音乐商品化发展模式也在这个基础上应运而生了。 一、社会音乐商品化的主要表现形式 音乐商品是音乐这种艺术品种进行社会传播的媒介物质化,是精神劳动的物质化和价值化,即音乐与音乐载体的综合,且参与市场交换的劳动产品。音乐走上商品化的道路,体现为两种形式:其一为物质、物品的形式,如:乐谱集册、CD唱片等;其二为音乐文化的娱乐服务活动形式,如在酒吧、宾馆等场所中的音乐唱奏表演和音乐厅、大剧院中各种营业性的音乐演出活动。其具体表现方式主要有: 1.媒体型音乐商品 (1)电视广告音乐 经济越发达,广告越兴旺。在企业宣传中,一部制作精良的广告宣传片是全方位演绎企业形象的方式。
The establishment of China’s market economy system has enabled China to embark on a new phase of commodity society. However, the development mode of the commercialization of music in China at the present stage came into being on the basis of this. First, the main manifestation of the commercialization of social music Musical goods is the materialization of the media for the social transmission of such artistic varieties of music. It is the materialization and value of mental labor, ie the integration of music and music carriers, and the labor involved in market exchange product. Music embarked on the road to commercialization, embodied in two forms: one for the material, the form of articles, such as: music collection, CD records, etc .; the second is the form of entertainment services for music and cultural activities, such as bars, hotels, etc. The venue of the music performances and concert hall, the Grand Theater in a variety of commercial music performances. Its specific ways of expression are: 1. Media-based music products (1) television advertising music more developed economy, the more prosperous advertising. In corporate communications, a well-made advertising video is a full interpretation of the corporate image of the way.