为给广告部业务人员做好客户服务和提升业务水平提供强有力的行业信息与专业知识上的支持,从3月初开始,央视广告部着手构建自己的营销信息支持系统。目前,这一系统已初具框架,并已录入有价值的信息200多条,业务人员可以通过内部网络浏览及查询自己需要的信息。营销信息支持系统的主要内容包括行业信息、调研数据、资源 In order to do a good job for the advertising department business staff to improve customer service and service level to provide strong industry information and expertise on the support from the beginning of early March, CCTV Advertising Department proceed with building their own marketing information support system. At present, this system has taken shape and has recorded more than 200 pieces of valuable information. Business people can browse and query the information they need through the internal network. Marketing information support system includes the main contents of industry information, research data, resources