随着互联网的迅猛发展,信息传播方式、内容日益多元多样,党报等传统媒体受到了前所未有的冲击和挑战。在这种背景下,党报如何增强影响力,实现主流媒体的引领作用,就成为报人必须认真思考和实践的重要课题。党报必须有所为有所不为,有明确的方向感,担当起相应的政治责任和社会责任。笔者认为,明确优势找准定位,创新舆论监督手段,增强深度报道,增加亲和力,这是党报,尤其是地方党报提高权威性和主流影响力的必然选择。 With the rapid development of the Internet, the ways and contents of information dissemination have become increasingly diversified, and the traditional media such as the Party newspapers have been hit with unprecedented challenges. Under this background, how to enhance the influence of the party newspaper and lead the mainstream media has become an important issue that the newspaper reporter must seriously consider and practice. The party newspaper must do something different, have a clear sense of direction, and take up the corresponding political and social responsibilities. In my opinion, it is an inevitable choice for the party newspaper, especially the local party newspaper, to enhance its authority and mainstream influence by clearly positioning its position, innovating the means of public opinion supervision, enhancing its in-depth coverage and increasing its affinity.