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越来越多的证据表明,媒介会带给受众幸福感,媒介幸福感的理论到底该如何构建?这是研究媒介幸福感必须面临的一种复杂性思维。媒介幸福感具有传播学与心理学的交叉学科性质,传播学相关的理论包括议程设置理论、沉默螺旋理论、培养分析理论等;而心理学的理论主要有认知理论、行为理论、人本理论等,研究媒介幸福感必须以心理学及社会心理学为基础,而且心理学的基本理论还须贯彻到传播学的具体研究之中。因此,本文在一个系统的视角下对媒介幸福感进行理论的整合与重构。
More and more evidences show how the theory that the media will bring happiness to the audience and the happiness of the media is how to build it? This is a kind of complex thinking that we must face when studying media happiness. Media happiness has the interdisciplinary nature of communication science and psychology. The theories related to communication include agenda setting theory, silent spiral theory and training analysis theory. The theories of psychology mainly include cognitive theory, behavioral theory, humanistic theory Etc., to study the happiness of the media must be based on psychology and social psychology, and the basic theory of psychology must be implemented in the specific study of communication. Therefore, this article carries out theoretical integration and reconstruction of the media’s happiness in a systematic perspective.