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双语教学作为我国高等教育与国际接轨的重要途径,已在我国高等院校全面铺开,商科专业是优先开展双语教学的领域。本文从“国际市场营销学”双语教学的必要性出发,对其在我校的教学实践进行了归纳总结,以期对我国高校双语教学地开展和推进产生一定的借鉴意义。
Bilingual teaching, as an important way for our country’s higher education to be in line with the international standards, has been fully unfolded in Chinese institutions of higher learning. Business majors give priority to bilingual education. Based on the necessity of bilingual teaching in International Marketing, this paper summarizes the teaching practice in our university, with a view to making certain reference to the development and promotion of bilingual teaching in colleges and universities in our country.