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在本土企业升级行为与升级路径遇到“瓶颈”的背景下,本研究提出了网络关系升级的概念,构建了基于网络关系为调节变量的企业产品、技术和品牌升级行为对企业绩效的影响模型;同时,针对200多家企业搜集了186份有效问卷,进行了实证分析。研究结果表明,网络关系在企业产品、技术和品牌升级与企业绩效关系中发挥调节效应,即网络关系升级能增强企业的产品、技术和品牌升级行为对企业绩效的影响。
Under the background of “bottleneck ”, the study proposes the concept of network relationship upgrading, and builds the concept of enterprise product, technology and brand upgrade behavior based on network relationship as a control variable to enterprise performance At the same time, we collected 186 valid questionnaires for more than 200 enterprises and conducted empirical analysis. The results show that the network relationship plays a regulatory role in the relationship between enterprise product, technology and brand upgrade and enterprise performance. That is, the network relationship upgrade can enhance the influence of enterprise’s product, technology and brand upgrade on enterprise performance.