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2000年是白酒行业竞争继续走向深入的一年。从国家宏观经济看,国内市场消费需求不足,商品销售不畅的矛盾日益显现,市场疲软的态势仍较为明显;从国家微观经济看,各企业都加足马力运用一切营销策略、手段和采用最新的科学技术参与竞争,不断提高产品在市场上的地位和市场占有率。企业利润不断下降,白酒竞争进入微利时代。为提高白酒企业的产品竞争能力和保持优势,认清当前的销售形势和明确当前营销工作的主要任务是极为重要的。
In 2000, the competition in the liquor industry continued to deepen. From the perspective of the country’s macro economy, the lack of consumer demand in the domestic market, the contradiction between sluggish sales of goods, and the sluggish market situation are still evident; from the perspective of the national micro-economy, companies have increased their efforts to use all marketing strategies and means and adopt the latest The science and technology participate in the competition and continuously improve the position of the product in the market and the market share. Corporate profits have continued to decline, and liquor competition has entered the era of meager profits. In order to improve the product competitiveness and maintain advantages of liquor companies, it is extremely important to recognize the current sales situation and clarify the main tasks of the current marketing work.