对于现代企业来说,创立品牌不仅是扩大企业的知名度,更是企业用于未来产品服务创新、拓展市场空间、影响公众对企业产品服务关注的有效“武器”。随着我国保险业全面对外开放,国内保险企业品牌建设也进入起步阶段,然而就整个行业发展而言,其步伐却远远落后于业务的扩展。与保险 For modern enterprises, brand creation is not only to expand the visibility of enterprises, but also an effective “weapon” for enterprises to innovate their products and services in the future, expand market space and affect the public’s attention to enterprise products and services. With the full opening up of the insurance industry in our country, the brand building of the domestic insurance companies has also entered its infancy. However, as far as the development of the entire industry is concerned, the pace has lagged far behind the expansion of business. With insurance