就像市场营销中所有重要的组成元素,内容营销也需要制定战略,以确保所传递的内容是持续一致的、与企业的长期目标挂钩的。几乎所有企业都会小心谨慎地规划、执行消费者沟通以及产品推广活动,却对内部的战略沟通敷衍了事。确保你所传递的信息是持续的、正确的、带动消费者持续积极互动的,第一步就是要了解品牌的优先目标以及营销目的, Like all the important components of marketing, content marketing also needs to develop strategies to ensure that what is delivered is consistent and linked to the long-term business goals. Almost all businesses plan and execute consumer communication and product promotion activities with care, but do a bit of internal strategic communication. To ensure that the information you deliver is continuous and correct and that motivates consumers to interact continuously, the first step is to understand the brand’s priorities and marketing goals,