目前,我国社会各个层面对加强信用建设,信用立法的呼声日益高涨。中国保监会,各保险公司都在规划和加强“保险信用体系建设”,许多地方更是出现了百人、千人的保险诚信宣誓和签名活动。 市场呼唤保险 营销要诚信、规范 近年来,我国保险业平均每年以20％以上的增长速度发展,这其中以营销方式所产生的业务,目前已占寿险业务的60％以上。如今,人们对上门推销,街头、社区设摊咨询的保险营销活动已不陌生,保 At present, all kinds of social sectors in our country are increasingly demanding calls for strengthening credit building and credit legislation. China Insurance Regulatory Commission and insurance companies are planning and strengthening “the construction of insurance credit system,” and in many places more than one hundred people and 1,000 people took the oath of affirmation and signature of insurance. Market calls for integrity and regulation of insurance marketing In recent years, China’s insurance industry has been growing at an average annual growth rate of more than 20%. Among them, the business generated by marketing has now accounted for over 60% of the life insurance business. Today, people on the door to sell, street, community stall consultation insurance marketing activities is no stranger to Paul