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人们对设计有着一种普遍的误解,认为设计就是创意——其实不然。创意本身并不为设计师所特有。我们每一个人都是富有创造力的,只是方式和程度不同而已。创意是人类与生俱来的品质——孩童都是富有创意的,只是成长的过程中逐渐形成了自己处理事物的方法,他们的创意天性也就不知不觉被抑制了。在英语中,我们常用几个“i”字头的单词来概括“创意”:想法(ideas)、想象力(imagination)、
People have a common misconception about design that design is creativity - which is not. The idea itself is not unique to the designer. Each of us is creative, just different in style and degree. Creativity is the innate quality of human beings - children are creative, but gradually formed their own way to deal with things, their creative nature is unknowingly suppressed. In English, we often use a few “i” prefix words to summarize “ideas”: ideas, imagination,