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特许经蕾在中国的发展分为三个阶段笔者认为中国真正以特许经营方式开展业务的公司到90年代中末期才出现。如果要划分的话,其发展脉络大致可分为三个阶段:1)起步阶段1984-1992。在这一段时间里,主要是国际特许企业以合资或独资的方式进入我国市场,但严格意义上的特许经营则基本上没有。2)市场教育阶段1992～2001。在此阶段,特许经营有了一定的发展。从1992年起一些国际特许企业开始尝试在中国开展特许服务,比较著名的有香港华润集团、“International
The development of chartered bud in China is divided into three stages. The author believes that the real franchise business in China did not emerge until the late 1990s. If you want to divide it, its development context can be divided into three stages: 1) the initial stage of 1984-1992. During this period of time, mainly the international concessionaires entered the Chinese market through joint ventures or sole proprietorships, but there was basically no franchise in the strict sense. 2) market education stage 1992 ~ 2001. At this stage, there has been some development of franchising. Since 1992, some international concessionaires have begun to try to carry out concessionary services in China. The more famous ones are Hong Kong China Resources Group, ”International