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继手机和PC端之后,电视屏幕成为兵家必争之地。根据有关机构统计和估算,2014年中国智能电视销量3415万台,占全部电视销量4580万台的75%;2015年电视销量预计在去年4580万台基础上略有下降,而智能电视销量则约达到4438万台,占全部电视销量比重超过90%。大量的智能电视用户为精准电视广告的实现奠定了海量数据基础,也打造了巨大的潜在广告市场。
Following the phone and PC side, the TV screen became a battleground for the military. According to statistics and estimates of relevant agencies, the sales volume of China’s smart TV reached 34.15 million units in 2014, accounting for 75% of the total sales volume of 45.8 million units. In 2015, the sales volume of television is expected to decrease slightly from the previous year’s 45.8 million units while the sales volume of smart TVs Reached 44.38 million units, accounting for more than 90% of all TV sales. A large number of smart TV users for the realization of precision television advertising laid a massive data foundation, but also create a huge potential advertising market.