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近年来互联网、手机等新媒体的崛起,对传统电视媒体带来了巨大冲击。据统计,目前全世界已有55亿移动电话用户、20多亿互联网用户,利用随身携带的智能终端,可以随时随地浏览网页。当新媒体以丰富多样的娱乐形式、快捷的反馈机制、平易近人的姿态进入人们生活之际,如何应对新媒体的发展,如何借鉴新媒体的成功经验,如何在愈演愈烈的竞争中突围,成为当代电视媒体发展不可回避的问题。通过对节目内容、形态的不断深化与创新,提升节
The rise of new media such as the Internet and mobile phones in recent years has brought a tremendous impact on the traditional television media. According to statistics, there are 5.5 billion mobile phone users and more than 2 billion Internet users in the world at present. With the portable smart terminal, the Web page can be browsed anywhere. How to deal with the development of new media, how to learn from the successful experience of new media, how to break through the increasingly fierce competition and become a modern television when the new media enters the people’s life with rich and varied forms of entertainment, quick feedback mechanism and approachable attitude The development of media can not be avoided. Through the program content and form of deepening and innovation, enhance the festival