“势”相对于“形”，指事物根据其固有的规律发展变化的方向或趋势，如事物的新陈代谢、人的生老病死、社会由低级形态向高级形态发展等。“势”具有客观必然性。 “造势”是人们对客观形势的正确感知和能动的反映，是顺其“势”而营造尊重客观规律、按照客观规律办事的舆论氛 The tendency of “potential” as opposed to “shape” refers to the direction or trend of development and change of things according to their inherent laws, such as the metabolism of things, the death and death of people, and the development of society from a lower form to a higher form. “Potential” has the objective necessity. “Make momentum” is the correct perception and dynamic reflection of people’s objective situation. It is to create a media atmosphere of respecting the objective law and acting in accordance with objective laws along its “potential.”