中国古代雅文化是指由文人士大夫阶层所创作的、和民俗文化相对而言的知识阶层文化。雅文化在发展过程中与酒结下了不解之缘,共生共存,两相依依。酒中乙醇的特殊性能使文人酒后飘飘欲仙,有“天人合一”之感,最易解开心灵的束缚,恢复原有灵性,在诗、文、书、画等方面创造出在常态下难以创造出的佳作。反过来,雅文化中的酒诗、酒文又宣扬了酒的大名,促成了许多名酒,成了酒的绝佳包装和最好广告。酒在雅文化的包装下又被提升成文化酒。 Ancient Chinese culture refers to the literati literati and literati class created by the literati, and folk culture in terms of the intellectual class culture. Accor culture in the process of development and wine tied down indissoluble bound, symbiotic coexistence, two dependent. The special characteristics of alcohol in alcohol so that the literati drank, there is “sense of harmony between man and nature”, the easiest solution to the shackles of the soul, to restore the original spirituality, poetry, literature, books, paintings and so on Create a masterpiece that is difficult to create under normal conditions. In turn, the elegant culture of poetry, wine and wine also promulgated the name of the wine, contributed to many wines, wine has become the best packaging and the best advertising. Wine in the culture of the packaging was again promoted to cultural wine.