简短、直接、亲切、有趣、信息性是俄语广告五大原则;它制约着广告语言,使其即要遵循标准语言规则,又要使用更丰富的语言手段,所以规范性和联想性是俄语广告篇章的两大特点。本文由此入手从三个层次:词法层、语法层、修辞层着重介绍俄语广告篇章语言的表达手段。 Short, direct, kind, interesting, informative is the five principles of Russian advertising; it restricts the advertising language, making it to follow the standard language rules, but also to use a richer language means, so normative and associative is the Russian advertising chapter The two major characteristics. This article starts from three levels: the lexical layer, the grammatical layer and the rhetorical layer to introduce the means of expression in the Russian advertising texts.