纵观欧洲报业的市场成长历程,不难发现在经历了凯歌猛进的发展起之后,现已踏入成熟的平台期。作为一个成熟的产业,在存量市场上的博弈竞争总是需要更多的策略和执行。众所周知,发行工作是报业市场中经营的根本,作为市场价值评估的“硬通货”,发行也是报纸能否取得广告收益的前 Throughout the European newspaper market growth, it is not difficult to find that after experiencing the rapid development of triumph, has now entered a mature platform. As a mature industry, gambling in the stock market always requires more strategy and execution. As we all know, the issuance work is the fundamental operation of the newspaper market. As the “hard currency” of the market value assessment, the issue is also the issue of whether newspapers can obtain advertising revenue