时至今日,一条好的广告语可以提升产品的自身品位,同时也能促进产品的知名度以及销量,而优秀广告语则来源于它的创意性。很多广告为求新意则加入了许多古代文化的元素,获得了很好的效果,本文将对古文化元素,古代诗词元素、对于传统名言成语的化用、吸收耳熟能详的典故体现在现代广告语中的情况做一个概述。一、广告语中体现的古代诗词元素引用古诗词创作的广告语读起来朗朗上口,深入人心, Today, a good slogan can enhance the product’s own taste, but also can promote product visibility and sales, and excellent advertising language comes from its creativity. Many advertisements have added many elements of ancient culture for the sake of seeking new ideas and obtained good results. This article will introduce the ancient culture elements, ancient poetry elements, the use of the traditional Chinese idioms, the absorption of familiar anecdote in modern advertising language An overview of the situation. First, the advertising language reflected in the ancient elements of ancient poetry quoted an article reading slogan catchy, enjoys popular support,