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新兴市场——老人玩具市场在子女工作生活日益紧张繁忙的今天,寂寞的老年人非常渴望精神抚慰。有关医学专家指出:老年人容易产生孤独感、无助感和被抛弃感,许多老年性疾病,大部分起始于心理障碍。注重老年人的精神保健是一个十分重要的问题。如今,市场上有关老年人的医药保健品、服装、食品、健身器材等引起了商家重视。不过,人们是否意识到日趋庞大的老年市场中将会诞生一种新兴市场——老人玩具市场?据悉,日本的一家玩具公司已成功地推出了针对老年人的玩具——“克隆人”玩具。其市场背景是日本的老年人大多单独居住,儿女工作繁忙,要想见到孙子孙女一面,难上加难。因此,
Emerging Markets – The Toy Market for the Elderly In the increasingly busy and busy working life of their children, lonely elderly people are very eager for spiritual comfort. According to medical experts, elderly people are prone to feelings of loneliness, helplessness, and abandonment. Many senile diseases start with mental disorders. Focusing on the mental health of the elderly is a very important issue. Today, the market is concerned about the health care products, clothing, food, and fitness equipment for the elderly. However, do people realize that an emerging market, the old-fashioned toy market, will be born in an increasingly large-scale elderly market? It is learned that a toy company in Japan has successfully launched a toy for the elderly - “clone” toy. Its market background is that most of the elderly in Japan live alone, and their children are busy. It is even harder to see grandchildren. therefore,