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媒介的信息传播成为了我国农村社会发展的强大驱动力,同时也带来了许多急需解决的问题和矛盾。当前媒体环境复杂多样、鱼龙混杂,相对封闭的农村在接受外部讯息时,各种低俗、宣扬消费主义等不健康内容和错误价值倾向的信息也充斥其中,给农村受众的心理健康带来了不良影响,如何塑造农民的心理和谐成为新农村建设的一大难题。
The dissemination of information by media has become a powerful driving force for the development of rural society in our country. At the same time, many urgent problems and contradictions have been brought about. At present, when the media environment is complex and diverse, the relatively closed rural areas are experiencing external messages. Various kinds of information, such as vulgarity and the unhealthy content of propagating consumerism and misleading values, are also abundant in rural areas, which has adversely affected the mental health of rural audiences. How to shape the psychological harmony of peasants has become a major challenge in the new rural construction.