星罗棋布于九百六十万平方公里的数千家地方电视台,构成了中国媒体生态链的重要一端。它们的存在具有合理性,它们也拥有吸引品牌投放广告的充分理由。然而,它们发展的空间在哪里?城市电视台如何改革,这是一个不新的话题,自从中国各大省会电视台的上星运动兴起,以及数字化、网络化技术的铺开,城市电视台改革的声音就从来没有停止过。但是如何改革,却是摆在大家面前的一个难题。城市电视台联盟曾经试水要打破僵局,但是几年过去了,收效却寥寥。每家电视台的掌门人都在苦苦思索,如何才能把自己的这块自留地耕耘好。他们也到处取经,希望能借鉴 Thousands of local television stations dotted with 9.6 million square kilometers form the important end of the Chinese media ecosystem. Their existence is plausible, and they also have good reasons to attract branding ads. However, what is the space for their development? How to reform the urban television station is a new topic. Since the rise of the satellite movement of major provincial capitals in China and the spread of digital and network technologies, the voice of the reform of the urban television station Never stopped before. However, how to reform it is a difficult task for all of us. City TV alliance had to test the water to break the deadlock, but a few years later, but little effect. The heads of every television station are struggling to think hard and how they can make good use of this piece of their own plots. They also learn from each other, hoping to learn from