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目前,我国消费品市场日渐趋向于规范化和理性化,消费者不仅对商品品质的要求越来越高,对产品所带来的用户体验也提出了更多需求,其中尤以对个性化商品的追求最为典型。商家为满足这种市场需求,纷纷推出了个性化定制服务,与此同时实现个性化商品定制的包装解决方案便逐渐多起来。本文,笔者将对当前个性化白酒包装的市场现状进行介绍,并分享白酒包装个性化解决方案的案例,期望能为行业人士带来一些启发。
At present, the consumer goods market in our country tends to be standardized and rationalized day by day. Consumers not only demand higher and higher quality products, but also make more demands on the user experience brought by the products, especially the pursuit of personalized products The most typical. To meet the needs of this market, businesses have launched a personalized custom service, while at the same time to achieve personalized custom packaging solutions will be more and more. This article, the author will present the current situation of personalized liquor packaging market, and to share the case of liquor packaging personalized solutions, hoping to bring some inspiration for the industry.