企业要想在激烈的市场竞争中立于不败之地,除了关心产品本身的质量、注重产品的宣传,更关键的应该是把握顾客心理。通过熟悉消费者心理活动过程,了解顾客常见心理问题及提出解决办法,认真掌握营销心理的技巧,这样才能更好地做好市场销售活动,使企业在竞争中处于优势。 Enterprises in order to fierce competition in the market remain invincible, in addition to concern about the quality of the product itself, pay attention to product promotion, more critical should grasp the customer psychology. By familiarizing consumers with the process of psychological activity, understanding common psychological problems of customers and putting forward solutions, conscientiously master the marketing psychology skills, so as to be better able to do a good job of marketing activities so that enterprises are in an advantageous position in the competition.