厦门市民投诉称当地一些公交站点命名很不规范,市民出行常被误导。笔者调查发现,这些站点很多是企业名称命名,最长的一个站名居然有12个字,而且这些地名经常变换不同企业的名称。很多市民质疑其背后隐藏暴利。据悉,一个站点3年的冠名权至少20万。公交站点命名不规范,商业味很浓,市民质疑“商业化命名”背后隐藏着暴利。 Xiamen citizens complained that some of the local bus station naming is not standardized, public travel often misled. The author’s survey found that many of these sites are named after the company name, the longest station actually has 12 characters, and these place names often change the name of different companies. Many people questioned the hidden profits behind. It is reported that at a site 3 years at least 200,000 naming rights. Bus station naming is not standardized, commercial flavor is very strong, the public questioned the “commercial naming” behind the hidden profits.