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威伯科的“为中国设计”将其本土化理念诠释得非常到位,能够做到这一点,与威伯科自身的团队优势密不可分。作为一家在商用车安全和效率控制系统领域拥有百年历史的零部件企业,威伯科在中国的销售额自2005年以来年复合增长率超过20%,好于中国商用车市场的整体走势。从销售数据来看,威伯科在中国市场无疑是成功的,而这种成功则有力印证了威伯科更高层次本土化战略的正确性。
WABCO’s “Designed for China” is a place where the concept of localization is so well placed that this can be done in a way that is integral to WABCO’s own team strengths. As a 100-year-old component manufacturer in the field of commercial vehicle safety and efficiency control system, Woburn’s sales in China have achieved a CAGR of over 20% since 2005, which is better than the overall trend of China’s commercial vehicle market. From the sales data, WABCO in the Chinese market is undoubtedly a success, and this success is a strong confirmation of the higher level of WABCO localization strategy is correct.