随着我国经济的快速发展,人们对文化产品的消费渴望增大,但是文化消费市场还没有得到相应的开发,文化消费对经济发展的贡献也并不多。我国的大众文化消费市场亟待开发。文章分析了开发文化消费市场的制约因素,并探讨了相应的对策。 With the rapid economic development in our country, people’s desire for spending on cultural products has increased. However, the cultural consumer market has not yet been developed accordingly. The contribution of cultural consumption to economic development is also small. The mass consumer market in our country urgently needs to be developed. The paper analyzes the restrictive factors of developing cultural consumer market and discusses the corresponding countermeasures.