2007年以后,尤其是全球金融危机以后,互联网给中国服装产业带来了很多新的话题,比如网购。现今人们数字化的生活,不仅让消费形式发生了变化,同时也使整个行业业态,包括营销渠道、商业模式等发生了变化。电子商务时代,服装企业正在跃跃欲试,酝酿着—— After 2007, especially after the global financial crisis, the Internet has brought many new topics to the Chinese apparel industry, such as online shopping. Nowadays people’s digital life not only changes the form of consumption, but also changes the format of the whole industry, including marketing channels and business models. E-commerce era, garment enterprises are eager, brewing -