电影是大众传播媒介中最具影响力和渗透力的艺术,借助电影输出文化实际上是对一个国家的民族文化、生活方式、核心价值观的传播,尤其胡锦涛总书记在党的十七大明确提出要“提高国家文化软实力”的命题后,如何通过电影呈现中国的国家形象,传达中国的文化感染力、价值观感召力和意识形态吸引力,既是中国电影工作者迫在眉睫的任务又是今后长期不懈努力的方向。 Film is the most influential and penetrating art in the mass media. With the help of film output culture, it is actually the propagation of a nation’s national culture, life style and core values. In particular, General Secretary Hu Jintao made it clear at the 17th CPC National Congress How to present China’s national image in movies and convey China’s cultural appeal, value charisma and ideological attractiveness is not only an urgent task for Chinese filmmakers but also an important task in the future Long-term unremitting efforts in the direction.