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随着科技的不断进步,以网络技术、计算机为主的网络经济得到迅速发展,网络的影响已经深入人心,市场市营企业受到前所未有的挑战,怎样才能发展网络经济时代市场营销是成为现在企业首要解决的问题。本文将注重分析网络经济时代市场营销环境的新特点,并提出如何促进策略转变的有效方法。
With the continuous advancement of science and technology, the network economy based on network technology and computer has been rapidly developed. The influence of the network has been deeply rooted in the hearts of the people. Market enterprises in the market have been hitherto unknown challenges. How can we develop the network economy? solved problem. This article will focus on the analysis of the new characteristics of the marketing environment in the era of network economy and put forward effective ways to promote the strategic change.