对电力企业而言,市场营销是十分重要的一个环节,电力企业只有做好市场营销工作,才能打开市场,将生产的电力资源销售出去,从而获得经济效益。电力企业在进行市场营销时,必须管理好客户关系,只有这样才能保证老客户的稳定性,开发新客户,进而提高企业自身的经济利润,因此,在新环境下,电力企业在开展市场营销活动时,要从客户关系管理的角度出发。 For power companies, marketing is a very important part of the power companies only do a good job in marketing, to open the market, the production of electricity to sell out, in order to obtain economic benefits. Power companies in the marketing, we must manage customer relationships, the only way to ensure the stability of old customers, develop new customers, and thus improve their own economic profit, therefore, in the new environment, power companies in the marketing activities When, from the customer relationship management point of view.