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逆转新闻是新闻事件在动态发展过程中呈现结果逆转的传播现象,实质上是新闻内容的真实化、网络舆论的趋同化和传播秩序的正常化过程。逆转新闻具有逆转方向单一性、价值生成动态性、舆论表达民粹性等特征。随着逆转新闻的动态发展,舆论主体也由网络群体向传统媒体转变,其依据包含传统媒体具有公信力、沉默的螺旋理论以及刻板印象等。引导网络舆情逆转,要采用实时监测、信息公开、强化沟通、道德法律等手段。
Reversal of news is the phenomenon of news events showing a reversal of results in the process of dynamic development. In fact, it is the realization of news content, the convergence of online media and the normalization of communication order. Reversal of news has the characteristics of reversing the direction of unity, the value of the formation of dynamic, opinion expression populism and so on. With the dynamic development of reversal of news, the main body of media has also changed from the network group to the traditional media based on the traditional media including credibility, silent spiral theory and stereotypes. Guide the network to reverse public opinion, we should adopt real-time monitoring, information disclosure, strengthen communication, moral law and other means.