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电信领域的领头羊北电网络公司在完成了对 Clarify、Periphonics 等公司收购和整合后,宣布推出完整的 CRM 解决方案,并明确定位为大型企业应用.CRM 的出现已有10年历史,目前CRM 概念虽然已得到了公认,但各公司对其的解释并不相同.北电网络亚太区电子商务专业服务副总裁李伟名认为CRM 解决方案的核心是实现面向客户的领域如销售、市场、客户服务、呼叫中心和服务支持等领域的自动化并改善其运作流程,CRM 的目的在于提高效率,具体措施包括减少销售环节、降低销售成本、定位新市场并扩大销售渠道、提高客
Leader in telecommunications Nortel Networks announced the launch of its complete CRM solution and its clear positioning as a large enterprise application after the acquisition and consolidation of companies such as Clarify and Periphonics Inc. The emergence of CRM has been around for 10 years and at present CRM Although the concept has been recognized, but the explanation of each company is not the same.Beckers Li Wei, vice president of Nortel Networks Asia Pacific e-commerce services that CRM solutions at the core is to achieve customer-facing areas such as sales, marketing, customers Services, call centers and service support automation and improve its operational processes, CRM is designed to improve efficiency, the specific measures include reducing sales links, reducing sales costs, positioning new markets and expanding sales channels to enhance customer